Top Features of Drupal: What CTOs Need to Know in 2025
The digital architecture of enterprise-grade websites is entering a new era—and Drupal is leading the charge. At DrupalCon Atlanta 2025, one thing became abundantly clear: Drupal CMS has evolved from a flexible content management system into a full-scale digital experience platform (DXP), designed to dominate the multi-brand, multi-region landscape.
We’ve been watching Drupal's trajectory for years. What we saw in Atlanta wasn’t just incremental change—it was foundational transformation. We’re talking about privacy-first frameworks, no-code tools that slash time-to-market, and native AI integrations that redefine what’s possible in site building and personalization.
Let’s get right into the Top Features of Drupal as revealed this year, and why you should Hire Drupal AI integration experts—not tomorrow, not next quarter, but today.
The Launch of Drupal CMS: A Strategic Inflection Point
The most significant announcement was the successful launch of Drupal CMS under the Starshot initiative. This wasn’t just a product release—it was a deliberate pivot to scale innovation across content, code, and commerce.
Drupal CMS was built with a singular vision: to simplify complexity for mid-to-large enterprises. It now comes bundled with curated "recipes" that deploy preconfigured use cases in seconds. What used to take days of custom theming and module stitching now takes minutes. That’s not convenience. That’s strategic efficiency.
This modular approach to features is one of the Top Features of Drupal and one that our team at Valuebound is already helping Fortune 500 companies customize for scalability.
Experience Builder: The Power of No-Code Meets Enterprise Governance
In the past, building a beautiful, functional Drupal site required specialized front-end developers. With the rollout of Experience Builder later this year, that barrier is gone.
Think drag-and-drop interface, real-time previews, and tight integration with layout builder—all within an enterprise-grade governance framework. Marketers can now build pages without dev cycles. This feature alone earned repeated applause at DrupalCon.
This is not just a nice-to-have. It is central to multi-brand enterprises managing dozens or even hundreds of digital properties. Experience Builder has become one of the Top Features of Drupal, and if you want it wired into your CI/CD workflows or analytics stack, it’s time to Hire Drupal AI integration experts—because that expertise is what delivers competitive edge.
AI-Infused Personalization and Content Generation
Drupal’s AI capabilities have moved from theoretical to tactical. At Atlanta, we saw native AI features for content generation, auto-tagging, accessibility enhancements, and personalization based on behavioral data.
What stood out was not the AI itself—but how deeply it's embedded into the Drupal experience.
With AI Recipes, editors can generate content blocks in seconds. With AI summarization, entire marketing campaigns can be repurposed intelligently across pages. And with integrations like OpenAI, Anthropic, and open-source LLMs, enterprises can bring their own models to the party.
At Valuebound, we’re helping enterprise clients deploy these AI models in a governed, GDPR-compliant environment—yet another reason why now is the time to Hire Drupal AI integration experts.
AI isn’t the future of Drupal—it’s its present. It’s one of the Top Features of Drupal because it turns CMS into an adaptive platform, not just a repository.
Consent Management & Privacy as Core Infrastructure
This one didn’t get as much hype—but it should have.
Privacy is no longer a compliance checkbox. It’s a differentiator. And Drupal CMS now comes prepackaged with baked-in consent management and region-specific data handling tools. Enterprises running operations in the EU, APAC, and North America can build once and comply globally.
This is the quiet killer feature. Because if you’re scaling across jurisdictions and don’t have first-class governance, you’re not scaling—you’re exposing.
This makes compliance one of the Top Features of Drupal, and reinforces why so many clients Hire Drupal AI integration experts who also understand privacy engineering, like we do at Valuebound.
Cloud-Native Deployment Paths
During the conference, multiple sessions highlighted how Drupal CMS is optimized for containerized and serverless deployments. Docker, Kubernetes, and DDEV support have gone from “available” to “production-ready.”
But what makes this a game-changer is the convergence of cloud with automation. Spin up hundreds of sites, preloaded with themes, modules, analytics, and AI workflows—in one DevOps pipeline.
That’s not theory. It’s happening now. And if you’re thinking about scaling your digital footprint with reliability and speed, this becomes one of the Top Features of Drupal for your roadmap.
This is also where Valuebound leads. From AWS to GCP to Azure, we’ve built cloud-native blueprints for multi-region deployment. When you Hire Drupal AI integration experts, you need more than devs—you need engineers who can make architecture decisions that grow with your business.
Streamlined Governance for Multi-Brand Operations
Enterprise governance isn't sexy—but it’s absolutely essential.
Drupal now allows centralized user roles, permissions, content workflows, and branding layers across an unlimited number of sites. You can push design system updates to 30+ sites in real-time. This drastically reduces overhead and improves brand consistency.
For CMOs and CTOs alike, this is one of the Top Features of Drupal—and one of the biggest cost savers.
Our team at Valuebound customizes governance workflows using open-source tools and AI-powered QA systems, helping reduce editorial errors by 70%. This is why global brands Hire Drupal AI integration experts—because implementation is 90% of impact.
Seamless Integration with Enterprise Systems
If your Drupal platform doesn’t talk to your CRM, DAM, PIM, or ERP—you’re not leveraging your ecosystem.
Drupal CMS now supports recipes for integration out of the box. But integrations aren’t plug-and-play. They require strategic orchestration—especially when AI is involved.
We’ve built integration frameworks that allow Drupal to synchronize with Salesforce, SAP, and Adobe Experience Cloud in real-time. These aren’t vendor lock-ins. These are pipelines of growth.
Integration flexibility is among the Top Features of Drupal, and our enterprise clients Hire Drupal AI integration experts to make those integrations intelligent—not just functional.
Why You Need to Act Now
Let’s get real: Drupal CMS is no longer just an open-source tool. It’s an open-source movement—and it’s setting the tone for digital experience platforms globally.
From personalization to privacy, from no-code to AI, the new Drupal is designed to help organizations scale without compromise.
But power requires precision.
The Top Features of Drupal mean nothing if they’re poorly implemented. That’s why you need to Hire Drupal AI integration experts who’ve been in the trenches—who understand enterprise pressure, governance constraints, and AI orchestration.
At Valuebound, we’ve built and scaled Drupal ecosystems across finance, healthcare, media, and retail. Our AI + Drupal blueprint is enterprise-tested, cloud-native, and privacy-optimized.
We don’t just build. We transform.
Final Thought: Drupal Isn’t Following the Future. It’s Leading It.
We’re not witnessing Drupal catch up. We’re watching it take the lead.
It’s pushing innovation in AI, automation, and enterprise governance with a level of coordination I haven’t seen in any other open-source project. And the impact is measurable: faster launches, reduced cost, improved ROI.
If you care about growth, resilience, and speed—these Top Features of Drupal are your new north star.
And if you want to make them work at scale—Hire Drupal AI integration experts.
Let’s talk. The future of digital enterprise is being written in Drupal.
